In 2009, a serendipitous meeting with Michael Dyer, a third-generation member of the Kenyan family who established the Borana Conservancy, provided the seed from which the project grew. They became shareholders in the conservancy, a non-profit organisation dedicated to the sustainable conservation of critical habitat and wildlife.
More than 35,000 acres in size, Borana is just 17 miles north of the equator and is at an altitude of around 6,500 feet – which means the weather is warm during the day and cool at night all year round. The high altitude also means the region is malaria free. Working with neighbours and the community, Borana’s mission is to provide a sustainable ecosystem for critically endangered species. It takes a holistic approach to ensure tourism, ranching and other enterprises fund the building of local livelihoods and enhance the ecosystem integrity.